TY  - BOOK
AU  - Watson,James
TI  - Media communication : an introduction to theory and process 
SN  - 140390149X (pbk.)
AV  - P90 .W29 2003
U1  - 302.23 23
PY  - 2003///
CY  - New York
PB  - Palgrave Macmillan
KW  - Mass media
N1  - Includes bibliographical references (p. 327-348) and index
UR  - http://www.loc.gov/catdir/bios/hol052/2002035791.html
UR  - http://www.loc.gov/catdir/description/hol032/2002035791.html
ER  -