TY  - BOOK
AU  - Ryder,Rodney D
AU  - Madhavan,Ashwin
TI  - Intellectual property and business : the power of intangible assets 
SN  - 9788132117919
AV  - KF2979 .R937 2014
PY  - 2014///
CY  - London
PB  - Sage Publication
N1  - Includes bibliographical references and index; The Intangible Landscape-Understanding Core Concepts -- Intellectual Property Approaches and Strategies -- Intellectual Property-Defending Position -- Intellectual Asset Management -- Brand Protection and Management -- Intellectual Property Risk Management -- Intellectual Property Licensing -- Franchising-Understanding the Mechanism -- Royalty and Intellectual Property -- Intellectual Property Valuation
ER  -