TY  - BOOK
AU  - Hovland,Carl Iver
AU  - Janis,Irving L
AU  - Kelley,Harold H
TI  - Communication and persuasion : psychological studies of opinion change 
SN  - 0313233489 
AV  - P90 .H69 1982
U1  - 302.23 22
PY  - 1953///
CY  - Westport
PB  - Greenwood Press
KW  - Communication
KW  - Persuasion (Rhetoric)
N1  - Reprint. Originally published: New Haven : Yale University Press, c1953; Includes bibliographies and index
ER  -