TY  - BOOK
AU  - Bijapurkar,Rama
TI  - Never-before world : tracking the evolution of consumer India 
SN  - 9780670086795
AV  - HC440.C6 (H15)+ 
PY  - 2013///
CY  - Penguin
PB  - Portfolio
KW  - Consumption (Economics)
KW  - India
KW  - Marketing
KW  - Consumers
KW  - Consumer behavior
N1  - Includes bibliographical references (pages 341-342) and index; Also available as an e-book
ER  -