TY  - BOOK
AU  - Kitchen,Philip J
TI  - Dominant influence of marketing in the 21st century : the marketing leviathan 
SN  - 9780230296831
AV  - HF5415 .D639 2013
PY  - 2013///
CY  - New York
PB  - Palgrave Macmillian
KW  - Marketing
KW  - Internet marketing
KW  - Customer services
N1  - Includes bibliographical references and index
ER  -