TY  - GEN
AU  - Zeithaml, Valarie A.  
AU  - Bitner, Mary Jo   
AU  - Gremler, Dwanye D.  
AU  - Pandit,  Ajay 
TI  - Services marketing : : integrating customer focus across the firm
SN  - 9789353160784
PY  - 2018///
PB  - McGraw Hill
UR  - https://resolver.vitalsource.com 
ER  -