TY  - BOOK
AU  - Maxwell,Sarah
TI  - Price is wrong : understanding what makes a price seem fair and the true cost of unfair pricing
SN  - 9780470139097
AV  - HB221 .M416 2008
U1  - 338.43 22
PY  - 2008///
CY  - New Jersey
PB  - John Wiley 
KW  - Prices
KW  - Pricing
N1  - Includes bibliographical references (p. 213-231) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0741/2007032153-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0741/2007032153-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0806/2007032153-b.html
ER  -