TY  - BOOK
AU  - Chasser,Anne H
AU  - Wolfe,Jennifer C
TI  - Brand rewired : connecting intellectual property, branding and creativity strategy 
SN  - 9780470575420
U1  - 658.827 22
PY  - 2010///
CY  - New Jersey
PB  - Wiley
KW  - Product management
KW  - Branding (Marketing)
KW  - Intellectual property
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -