TY  - BOOK
AU  - Gillan,Jennifer
TI  - Television and new media : must-click TV
SN  - 9780415802376 
AV  - PN1992.3.U5 G55 2010
U1  - 791.45750973 22
PY  - 2010///
CY  - London
PB  - Routledge
KW  - Television programs
KW  - United States
KW  - Rating
KW  - Television broadcasting
KW  - Technological innovations
KW  - Convergence (Telecommunication)
KW  - Television viewers
N1  - Includes bibliographical references and index; Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion
ER  -