TY  - BOOK
AU  - Tybout,Alice M
AU  - Calder,Bobby J
ED  - J.L. Kellogg Graduate School of Management.
TI  - Kellogg on marketing 
SN  - 9780470580141 
AV  - HF5415 .K4443 2010
U1  - 658.8 22
PY  - 2010///
CY  - New Jersey
PB  - John Wiley
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -