TY - BOOK AU - MacGregor,Robert C AU - Vrazalic,Lejla TI - E-commerce in regional small to medium enterprises SN - 9781599041230 AV - HF5548.32 .M327 2007 U1 - 381.142 22 PY - 2007/// CY - Hershey PB - IGI KW - Electronic commerce KW - Small business KW - Strategic alliances (Business) N1 - Includes bibliographical references and index N2 - "This book presents detailed studies of e-commerce in multiple regions focusing on business size, sector, market focus, gender of CEO, and education level of CEO as driving forces for e-commerce adoption. Results show that regional SMEs in developed countries have low e-commerce adoption rates, and strategic alliances by SMEs play a key role in overcoming the low rate"--Provided by publisher ER -