TY  - BOOK
AU  - Vinjamuri,David
TI  - Accidental branding : how ordinary people build extraordinary brands 
SN  - 9780470165065 
AV  - HF5415.1255 .V56 2008
U1  - 658.827 22
PY  - 2008///
CY  - New Jersey
PB  - John Wiley
KW  - Branding (Marketing)
KW  - United States
KW  - Case studies
KW  - Entrepreneurship
KW  - Serendipity
KW  - Businesspeople
KW  - Biography
N1  - Includes bibliographical references and index; What is an accidental brand -- The accidental brand-builder in you -- The storyteller John Peterman (J. Peterman) -- Craig Newmark (craigslist) -- Gary Erickson (Clif Bar) -- Myrian Zaoui and Eric Malka (The Art of Shaving) --  Gert Boyle (Columbia Sportswear) -- Julie Aigner-Clark (Baby Einstein) -- Roxanne Quimby (Burt's Bees) -- Afterword
ER  -