Marketing in developing countries Nigerian advertising in a global and technological economy
Material type:
TextSeries: Routledge studies in international business and the world economy ; 47.Publication details: London Routledge 2009Description: xii,132p. ill. ; 24 cmISBN: - 9780789001412
- 658.8009669 22 AL-M
- HF5813.N55 A464 2009
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OPJGU Sonepat- Campus Main Library | General Books | 658.8009669 AL-M (Browse shelf(Opens below)) | Available | 112736 |
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| 658.80095 MA- Marketing management in Asia | 658.800954 RE- Researching marketing decisions the Indian context | 658.800954091734 VE-R Rural marketing targeting the non urban consumer | 658.8009669 AL-M Marketing in developing countries Nigerian advertising in a global and technological economy | 658.80098 MA-M Marketing in the emerging markets of latin America | 658.802 BA-C CRM the foundation of contemporary marketing strategy | 658.802 BE-M Mastering data mining the art and science of customer relationship management |
Includes bibliographical references (p. [113]-126) and index.
Role of marketing in developing countries -- Stages of socioeconomic development in Sub-Saharan Africa -- Nigerian advertising and mass media -- Dynamics of international relations, culture and technology in the era of global marketing -- Advertising in the information age : theoretical perspectives on culture and technology -- The digital divide and status of Sub-Saharan Africa : marketing in an interdependent global economy -- Manifestations of meanings and cultural values in advertising -- Conclusions and managerial/public policy implications.
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