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Managing service firms the power of managerial marketing

By: Material type: TextTextSeries: Routledge interpretive marketing research series ; 11.Publication details: London Routledge 2010Description: xii,185p. ill. ; 24 cmISBN:
  • 9780415473262
Subject(s): DDC classification:
  • 658.8 22 SK-M
LOC classification:
  • HD9980.5 .S55 2010
Contents:
Introduction -- Power and marketing -- The bureaucratic organization and the reactive employee -- 'I want to help you' : the power of market and service orientation -- The power/knowledge of service quality and coaching -- The managerial rationality of relationship marketing -- From prescribing marketing practices to studying marketing as practice.
Item type: Print
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Holdings
Item type Home library Collection Shelving location Call number Status Date due Barcode
Print Print OPJGU Sonepat- Campus General Books Main Library 658.8 SK-M (Browse shelf(Opens below)) Available 112794

Includes bibliographical references and index.

Introduction -- Power and marketing -- The bureaucratic organization and the reactive employee -- 'I want to help you' : the power of market and service orientation -- The power/knowledge of service quality and coaching -- The managerial rationality of relationship marketing -- From prescribing marketing practices to studying marketing as practice.

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