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Marketing the basics
Material type:
TextSeries: The basicsPublication details: London Routledge 2010Edition: 2ndDescription: 240p. ill. ; 21 cmISBN: - 9780415779005
- 658.8 22 MO-M
- HF5415.13 .M664 2010
- 85.40
Contents:
What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing.
Print
| Item type | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
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Print
|
OPJGU Sonepat- Campus | General Books | Main Library | 658.8 MO-M (Browse shelf(Opens below)) | Available | 112688 |
Includes bibliographical references and index.
What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing.
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