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Managerial economics a strategic approach

By: Material type: TextTextPublication details: London Routledge 2010Edition: 2ndDescription: xi,388p. ill. ; 25 cmISBN:
  • 9780415495172
Subject(s): DDC classification:
  • 330.065 22 FI-M
LOC classification:
  • HD30.22 .F57 2010
Contents:
Introduction -- The manager and the firm -- Monopoly and perfect competition -- Price discrimination -- Game theory -- Strategy in a market with two firms -- Product differentiation -- Entry deterrence and accommodation -- Government regulation of industries -- Vertical and horizontal integration -- Labour markets -- Training and motivating workers -- Trade unions -- The role of information -- Advertising -- Bundling -- Durable goods -- Auctions -- The product life cycle.
Item type: Print
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Includes bibliographical references and index.

Introduction -- The manager and the firm -- Monopoly and perfect competition -- Price discrimination -- Game theory -- Strategy in a market with two firms -- Product differentiation -- Entry deterrence and accommodation -- Government regulation of industries -- Vertical and horizontal integration -- Labour markets -- Training and motivating workers -- Trade unions -- The role of information -- Advertising -- Bundling -- Durable goods -- Auctions -- The product life cycle.

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