Managerial economics a strategic approach
Material type: TextPublication details: London Routledge 2010Edition: 2ndDescription: xi,388p. ill. ; 25 cmISBN:- 9780415495172
- 330.065 22 FI-M
- HD30.22 .F57 2010
Item type | Home library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
OPJGU Sonepat- Campus Main Library | General Books | 330.065 FI-M (Browse shelf(Opens below)) | Available | 112774 |
Includes bibliographical references and index.
Introduction -- The manager and the firm -- Monopoly and perfect competition -- Price discrimination -- Game theory -- Strategy in a market with two firms -- Product differentiation -- Entry deterrence and accommodation -- Government regulation of industries -- Vertical and horizontal integration -- Labour markets -- Training and motivating workers -- Trade unions -- The role of information -- Advertising -- Bundling -- Durable goods -- Auctions -- The product life cycle.
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