Managerial economics a strategic approach
Material type:
TextPublication details: London Routledge 2010Edition: 2ndDescription: xi,388p. ill. ; 25 cmISBN: - 9780415495097
- 330.065 22 FI-M
- HD30.22 .F57 2010
Print
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OPJGU Sonepat- Campus Main Library | General Books | 330.065 FI-M (Browse shelf(Opens below)) | Available | 111712 |
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| 330.065 DA-M Managerial economics | 330.065 DA-M Managerial economics | 330.065 DW-M Managerial economics | 330.065 FI-M Managerial economics a strategic approach | 330.065 FI-M Managerial economics a strategic approach | 330.065 FR-M Managerial economics a problem solving approach | 330.065 GE-M Managerial economics |
Includes bibliographical references and index.
Introduction -- The manager and the firm -- Monopoly and perfect competition -- Price discrimination -- Game theory -- Strategy in a market with two firms -- Product differentiation -- Entry deterrence and accommodation -- Government regulation of industries -- Vertical and horizontal integration -- Labour markets -- Training and motivating workers -- Trade unions -- The role of information -- Advertising -- Bundling -- Durable goods -- Auctions -- The product life cycle.
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