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Warriors on the high wire the balancing act of brand leadership in the twenty first century

By:

Gilmore, Fiona

Publication details: Profile Books 2003 LondonDescription: xxii,264pISBN:

9781861976116

DDC classification:

22 658.827 GI-W

Item type:

Print

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus Main Library	General Books	658.827 GI-W (Browse shelf(Opens below))	Available		112152

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Previous	658.827 FL-B Branding a store how to build successful retail brands in a changing marketplace	658.827 FO-B Balanced brand how to balance the stakeholder forces that can make or break your business	658.827 FR-S Science and art of branding	658.827 GI-W Warriors on the high wire the balancing act of brand leadership in the twenty first century	658.827 GO-P Place branding glocal, virtual and physical identities, constructed, imagined and experienced	658.827 HA- Harvard business review on brand management	658.827 HA-B Branding your business promoting your business, attracting customers and standing out in the market place	Next

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