Consumer behaviour analysis critical perspectives on business and management

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TextSeries: Critical perspectives on business and managementPublication details: London Routledge 2002Description: in 3V V1 xxii,384p. V2 vi,492p. V3 vii,504p. ill. ; 24 cmISBN:

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v. 1. The behavioural basis of consumer choice -- v. 2. The behavioural economics of consumption -- v. 3. Marketing, a behavioural perspective.

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Holdings
Item type	Home library	Collection	Call number	Status	Barcode
Print	OPJGU Sonepat- Campus Central Library	Reference Books	658.8342 CO- (Browse shelf(Opens below))	Not For Loan	109294
Print	OPJGU Sonepat- Campus Main Library	General Books	658.8342 CO- V2 (Browse shelf(Opens below))	Not For Loan	109295
Print	OPJGU Sonepat- Campus Main Library	General Books	658.8342 CO- V3 (Browse shelf(Opens below))	Not For Loan	109296

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Previous	658.83 MA- V3 Marketing research	658.83 MA- V4 Marketing research	658.83 PO-H Handbook of online and social media research tools and techniques for market researchers	658.8342 CO- Consumer behaviour analysis	658.8342 EL- Elgar encyclopedia of consumer behavior /	658.8342 RO- Routledge companion to digital consumption	658.848 OX- Oxford handbook of international business	Next

Includes bibliographical references and index.

v. 1. The behavioural basis of consumer choice -- v. 2. The behavioural economics of consumption -- v. 3. Marketing, a behavioural perspective.

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