Unleashing the power of PR a contrarian's guide to marketing and communication

By:

Weiner, Mark, 1946-

Contributor(s):

International Association of Business Communicators

Material type: Text

TextSeries: Jossey-Bass business & management seriesPublication details: San Francisco Jossey-Bass 2006Description: xxi,247p. 24 cmISBN:

9780787982799

Subject(s):

DDC classification:

659.2 22 WE-U

Online resources:

Contents:

New opportunities for marketing and public relations -- New challenges facing marketing and public relations -- Measuring public relations programming -- Setting meaningful and measurable public relations objectives -- Using research to shape public relations strategy and tactics -- Evaluating public relations programs for continual improvement -- Real business results : proving, and improving, PR ROI -- From concept to reality -- Appendixes. 1. Delahaye executive audit ; 2. Delahaye media demographic audit ; 3. Delahaye journalist audit.

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus Main Library	General Books	659.2 WE-U (Browse shelf(Opens below))	Available		107312

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Previous	659.2 SH-E Effective public relations a practical approach	659.2 TR-P Public relations writing principles in practice	659.2 WA-E Evaluating public relations a best practice guide to public relations planning, research and evaluation	659.2 WE-U Unleashing the power of PR a contrarian's guide to marketing and communication	659.2 WI-T Tata the evolution of a corporate brand	659.2 WI-T Tata the evolution of a corporate brand	659.201 PU- Public relations and social theory key figures and concepts	Next

"A joint publication of the Jossey-Bass business & management series and the International Association of Business Communicators"--P. [v].

Includes index.

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