Taking brand initiative how companies can align strategy, culture, and identity through corporate branding

By:

Contributor(s):

Schultz, Majken

Material type: Text

TextPublication details: San Francisco Jossey-Bass 2008Description: xix,266p. 24 cmISBN:

9780787998301

Subject(s):

DDC classification:

658.827 22 HA-T

Online resources:

Contents:

What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave.

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus Main Library	General Books	658.827 HA-T (Browse shelf(Opens below))	Available		107324

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"Reputation Institute publications"--Jacket.

Includes bibliographical references (p. 247-249) and index.

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