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Digital advertising
Material type:
TextPublication details: New York Palgrave Macmillan 2010Description: viii,274pISBN: - 9780230222410
- 22 659.10285 MC-D
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| Item type | Home library | Collection | Call number | Status | Date due | Barcode | |
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OPJGU Sonepat- Campus Main Library | General Books | 659.10285 MC-D (Browse shelf(Opens below)) | Available | 107065 |
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| 659.1019 HI-A About face the secrets of emotionally effective advertising | 659.1019 PA-H Hidden persuaders | 659.1019 PS- Psychology of entertainment media blurring the lines between entertainment and persuasion | 659.10285 MC-D Digital advertising | 659.1083 AD- Advertising to children new directions, new media | 659.109 TU-A Adland a global history of advertising | 659.1091724 AD- Advertising in developing and emerging countries the economic, political and social context |
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