Creating customer delight the how and why of CRM

By:

Material type: Text

TextPublication details: New Delhi Response Books 2005Description: 154p. ill. ; 20 cmISBN:

9780761932963

Subject(s):

Customer relations -- Management

DDC classification:

658.812 22 SE-C

LOC classification:

HF5415.5 .S48 2005

Online resources:

Contents:

Introduction -- The growing need for CRM -- Taking an integrated approach -- Database management -- CRM in call centres -- CRM one-to-one -- The sound of service.

Item type:

Tags from this library: No tags from this library for this title.

Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus Main Library	General Books	658.812 SE-C (Browse shelf(Opens below))	Available		112242

Browsing OPJGU Sonepat- Campus shelves, Collection: General Books Close shelf browser (Hides shelf browser)

Previous		No cover image available						Next
Previous	658.812 PE-C Customer relationship management	658.812 PO-C Client relationship management how to turn client relationships into a competitive advantage	658.812 PR-B Best service is no service how to liberate your customers service, keep them happy and control costs	658.812 SE-C Creating customer delight the how and why of CRM	658.812 SH-C Consumer satisfaction and loyalty in Indian consumer banking	658.812 SH-H Handbook of relationship marketing	658.812 SO-M Managing customer value one stage at a time	Next

Includes index.

Introduction -- The growing need for CRM -- Taking an integrated approach -- Database management -- CRM in call centres -- CRM one-to-one -- The sound of service.

There are no comments on this title.

to post a comment.