Creating customer delight the how and why of CRM

By:

Material type: Text

TextPublication details: New Delhi Response Books 2005Description: 154p. ill. ; 20 cmISBN:

9780761932963

Subject(s):

Customer relations -- Management

DDC classification:

658.812 22 SE-C

LOC classification:

HF5415.5 .S48 2005

Online resources:

Contents:

Introduction -- The growing need for CRM -- Taking an integrated approach -- Database management -- CRM in call centres -- CRM one-to-one -- The sound of service.

Item type:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus	General Books	Main Library	658.812 SE-C (Browse shelf(Opens below))	Available		112242

Includes index.

Introduction -- The growing need for CRM -- Taking an integrated approach -- Database management -- CRM in call centres -- CRM one-to-one -- The sound of service.

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