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Harvard business review on brand management

Publication details: Boston Harvard Business School Press 1999Description: 204pISBN:

9781578511440

DDC classification:

22 658.827 HA-

Item type:

Print

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus Main Library	General Books	658.827 HA- (Browse shelf(Opens below))	Available		104166

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Previous	658.827 FR-S Science and art of branding	658.827 GI-W Warriors on the high wire the balancing act of brand leadership in the twenty first century	658.827 GO-P Place branding glocal, virtual and physical identities, constructed, imagined and experienced	658.827 HA- Harvard business review on brand management	658.827 HA-B Branding your business promoting your business, attracting customers and standing out in the market place	658.827 HA-T Taking brand initiative how companies can align strategy, culture, and identity through corporate branding	658.827 HO-G Global brand how to create and develop lasting brand value in the world market	Next

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