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Authenticity what consumers really want

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Publication details: Boston Harvard Business School Press 2007Description: viii,300pISBN:

9781591391456

DDC classification:

22 658.8343 GI-A

Item type:

Print

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus FOB Library	General Books	658.8343 GI-A (Browse shelf(Opens below))	Not For Loan		106137
Print	OPJGU Sonepat- Campus Main Library	General Books	658.8343 GI-A (Browse shelf(Opens below))	Available		104120

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Previous	658.8343 FO-S Satisfied customer winners and losers in the battle for buyer preference	658.8343 FO-S Satisfied customer winners and losers in the battle for buyer preference	658.8343 GI-A Authenticity what consumers really want	658.8343 GI-A Authenticity what consumers really want	658.8343 LI-B Brandwashed tricks companies use to manipulate our minds and persuade us to buy	658.8343 ME- Memorable customer experiences a research anthology	658.8343 MO-M Marketing without advertising brand preference and consumer choice in Cuba	Next

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