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Authenticity what consumers really want
Publication details: Boston Harvard Business School Press 2007Description: viii,300pISBN:- 9781591391456
- 22 658.8343 GI-A
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OPJGU Sonepat- Campus FOB Library | General Books | 658.8343 GI-A (Browse shelf(Opens below)) | Not For Loan | 106137 | ||
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OPJGU Sonepat- Campus Main Library | General Books | 658.8343 GI-A (Browse shelf(Opens below)) | Available | 104120 |
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| 658.8343 ED-C Creating passions brands getting to the heart of branding | 658.8343 FO-S Satisfied customer winners and losers in the battle for buyer preference | 658.8343 FO-S Satisfied customer winners and losers in the battle for buyer preference | 658.8343 GI-A Authenticity what consumers really want | 658.8343 GI-A Authenticity what consumers really want | 658.8343 LI-B Brandwashed tricks companies use to manipulate our minds and persuade us to buy | 658.8343 ME- Memorable customer experiences a research anthology |
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