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Interpreting consumer choice the behavioral perspective model
Material type:
TextSeries: Routledge interpretive marketing research ; 10Publication details: New York Routledge 2010Description: xiii,186pISBN: - 9780415477604
- 658.8342 22 FO-I
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| Item type | Home library | Collection | Call number | Status | Notes | Date due | Barcode | |
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OPJGU Sonepat- Campus Main Library | General Books | 658.8342 FO-I (Browse shelf(Opens below)) | Available | Missing in 2015 | 111451 |
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| 658.8342 EA-C Consumer behaviour applications in marketing | 658.8342 EV-C Consumer behaviour | 658.8342 FI-C Credit scoring, response modelling and insurance rating a practical guide to forecasting consumer behaviour | 658.8342 FO-I Interpreting consumer choice the behavioral perspective model | 658.8342 GE- Gender, culture, and consumer behavior | 658.8342 HA- Handbook of research methods in consumer psychology | 658.8342 HA-C Consumer behavior building marketing strategy |
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