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Corporate entrepreneurship and innovation : effective strategy and implementation / Paul Burns.

By: Material type: TextLanguage: English Original language: English Publication details: New York : Bloomsbury 2025.Edition: 5thISBN:
  • 9781350384071
Subject(s): Summary: Structured seamlessly around Burns' four pillars of entrepreneurial architecture - organizational culture, structure and controls, leadership and management and strategy and tactics - the fifth edition of this market-leading text is the go-to resource for students looking for a comprehensive overview of corporate entrepreneurship. With a range of pedagogical features including over 75 international case studies, bulleted chapter summaries, group discussion topics and end-of-chapter activities, it is the ideal resource for students determined to understand both the theoretical underpinnings and real-world practicalities of successful corporate entrepreneurship. It is the core textbook for all students studying Corporate Entrepreneurship, Intrapreneurship or Corporate Venturing at upper undergraduate, postgraduate or MBA level"- Provided by publisher.
Item type: Print List(s) this item appears in: Global Library New Arrivals May 2026
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Print OPJGU Sonepat- Campus General Books Main Library 658.421 BU-C (Browse shelf(Opens below)) Available 159152

Structured seamlessly around Burns' four pillars of entrepreneurial architecture - organizational culture, structure and controls, leadership and management and strategy and tactics - the fifth edition of this market-leading text is the go-to resource for students looking for a comprehensive overview of corporate entrepreneurship. With a range of pedagogical features including over 75 international case studies, bulleted chapter summaries, group discussion topics and end-of-chapter activities, it is the ideal resource for students determined to understand both the theoretical underpinnings and real-world practicalities of successful corporate entrepreneurship. It is the core textbook for all students studying Corporate Entrepreneurship, Intrapreneurship or Corporate Venturing at upper undergraduate, postgraduate or MBA level"- Provided by publisher.

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