Corporate entrepreneurship and innovation : effective strategy and implementation / Paul Burns.
Material type:
TextLanguage: English Original language: English Publication details: New York : Bloomsbury 2025.Edition: 5thISBN: - 9781350384071
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Global Library New Arrivals May 2026
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OPJGU Sonepat- Campus | General Books | Main Library | 658.421 BU-C (Browse shelf(Opens below)) | Available | 159152 |
Structured seamlessly around Burns' four pillars of entrepreneurial architecture - organizational culture, structure and controls, leadership and management and strategy and tactics - the fifth edition of this market-leading text is the go-to resource for students looking for a comprehensive overview of corporate entrepreneurship. With a range of pedagogical features including over 75 international case studies, bulleted chapter summaries, group discussion topics and end-of-chapter activities, it is the ideal resource for students determined to understand both the theoretical underpinnings and real-world practicalities of successful corporate entrepreneurship. It is the core textbook for all students studying Corporate Entrepreneurship, Intrapreneurship or Corporate Venturing at upper undergraduate, postgraduate or MBA level"- Provided by publisher.
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