Marketing management a customer-oriented approach

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Material type: Text

TextPublication details: London Sage 2010Description: xxviii,537p.; 29 cmISBN:

9781412963121 (cloth)
1412963125 (cloth)

Subject(s):

Marketing -- Management

DDC classification:

658.8 22 CL-M

LOC classification:

HF5415.13 .C57 2010

Contents:

The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscrafters -- Pricing : that's how the cookie crumbles -- Advertising, alternative, and direct marketing : wild West rodeo -- Sales promotions.

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus Main Library	General Books	658.8 CL-M (Browse shelf(Opens below))	Available		103785

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Previous	658.8 CH-K Knowledge based marketing the twenty first century competitive edge	658.8 CH-N New marketing strategies evolving flexible processes to fit market circumstance	658.8 CH-P Principles of marketing management /	658.8 CL-M Marketing management a customer-oriented approach	658.8 CL-S Services marketing operation, management, and strategy	658.8 CR-M Marketing for entrepreneurs concepts and applications for new ventures	658.8 CZ-M Marketing management	Next

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