The digital popular in India : mainstreaming the marginal / edited by Deepali Yadav, Vipin K Kadavath.

Contributor(s):

Material type:

TextLanguage: English Publication details: Cham : Palgrave Macmillan, 2023.ISBN:

9783031394348

Subject(s):

Summary: "This book will look at digital popular cultures in the post-millennial Indian context and trace patterns of consumption and forms of agency that it engenders thus offering an interpretative analysis of digital content on different platforms. The book consists of three sections. The first section centres around novel practices such as transnational consumption of digital popular content. The second section deals with influencer marketing and the ways in which mediated personalities get transformed. The third section includes textual analysis of OTT and other digital content in order to understand its effects on refashioning social identities such as class caste and gender." --

Item type:

Print List(s) this item appears in: Global Library New Arrivals March 2026

Tags from this library: No tags from this library for this title.

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Print		OPJGU Sonepat- Campus	Textbooks	Main Library	302.2310954 DI- (Browse shelf(Opens below))					Available			158445

Includes bibliographical references and index.

"This book will look at digital popular cultures in the post-millennial Indian context and trace patterns of consumption and forms of agency that it engenders thus offering an interpretative analysis of digital content on different platforms. The book consists of three sections. The first section centres around novel practices such as transnational consumption of digital popular content. The second section deals with influencer marketing and the ways in which mediated personalities get transformed. The third section includes textual analysis of OTT and other digital content in order to understand its effects on refashioning social identities such as class caste and gender." --

There are no comments on this title.

to post a comment.