Consumer culture theory/ edited by Eric J. Arnould...[et al.].
Material type:
TextLanguage: English Publication details: London : Sage, 2023.Edition: 2nd edISBN: - 9781529609257
Print
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Global Library New Arrivals March 2026
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OPJGU Sonepat- Campus | General Books | Main Library | 306.3 CO- (Browse shelf(Opens below)) | Available | 158567 |
First published in 2018.
Includes bibliographical references and index.
This book, edited by leading scholars in CCT, contains contributions by many of its leading researchers, and distills this interdisciplinary field into a concise accessible overview for students and early career researchers. It describes the key themes, concepts and theoretical areas of CCT; explains why they are useful in understanding consumption and marketplace phenomena; and shows how they can be applied to a wide range of research contexts.
Drawing on real-world scenarios, reflective tasks and international case studies to help aid theoretical understanding and critical thinking, the text is designed to support a course in CCT, supplement related study, and guide undergraduate and postgraduate students in writing a CCT-related dissertation/thesis. It is the go-to text for anyone who is curious about, new to CCT, or looking for an integrative compendium of CCT research and its implications.
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