Includes bibliographical references and index.

A comprehensive introduction to the subject of applied social psychology, which balances theory, research, and application. This edition of Applied Social Psychology presents an accessible, student-friendly introduction to the _eld and focuses on the practical problems of social psychology. It guides students through the theoretical background of these problems and then explains how they can develop intervention strategies to address them. This book is unique in the way it blends theory and practice to give students an exhaustive overview of the subject. The third edition contains the latest research in the _eld and detailed examples of qualitative research throughout the chapters. Key Features: • Detailed introduction to the foundational theories that lay the groundwork for a thorough understanding of the subject, also through practical application • New sections and revised content in all chapters • New research and intervention strategies relevant to application of social psychology in daily life • Detailed outline, summary, and key terms section in each chapter that makes the book easy to follow