Customer in the boardroom? : crafting customer-based business strategy / Rama Bijapurkar.
Material type:
TextLanguage: English Series: Response business booksPublication details: New Delhi : SAGE, 2012.ISBN: - 9788132106357
Print
| Item type | Home library | Collection | Shelving location | Call number | Status | Notes | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
|
Print
|
OPJGU Sonepat- Campus | General Books | Main Library | 658.4012 BI-C (Browse shelf(Opens below)) | Available | Gifted | 026643 |
Browsing OPJGU Sonepat- Campus shelves, Collection: General Books Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.4012 BA-S Strategic management and competitive advantage concepts | 658.4012 BE-T Theory of the firm for strategic management economic value analysis | 658.4012 BH-B Business policy and strategic management : managerial experiences / | 658.4012 BI-C Customer in the boardroom? : crafting customer-based business strategy / | 658.4012 BL-H How to prepare a business plan | 658.4012 BR-D Design economies and the changing world economy | 658.4012 BU- Business clusters promoting enterprise in central and eastern europe |
Includes bibliographical references and index.
Introduction -- Thinking about business strategy and where "customer" fits into it -- The customer based business strategy framework -- The where to compete decision (or deciding strategic market priorities) -- The how to compete decision -- Designing the value package and value delivery system -- The science and art of strategic business-market segmentation -- Consumer insight for shaping business strategy -- Foundation or baseline analyses for strategy development -- Putting customer based business strategy into practice in organizations.
There are no comments on this title.