Qualitative research : analyzing life / Johnny Saldana, Matt Omasta.

"Qualitative Research: Analyzing Life, Second Edition presents a fresh approach to teaching and learning qualitative methods for social inquiry-one that focuses on analysis from the very beginning of the text. By exploring qualitative research through a unique analytic lens, then cumulatively elaborating on methods in each successive chapter, this innovative work cultivates a skill set and literacy base that prepares readers to work strategically with empirical materials in their own fieldwork. Johnny Saldaña and Matt Omasta combine clear, accessible writing and analytic insight to show that analysis, in its broadest sense, is a process undertaken throughout the entire research experience. The Second Edition provides a number of updates including more on digital materials and methods, including sentiment analysis of social media data, and ethics in social media research"--