Service management : operations, strategy, information technology / Sanjeev K. Bordoloi, James A. Fitzsimmons and Mona J. Fitzsimmons.
Material type: TextLanguage: English Publication details: Chennai : McGraw Hill, 2023.Edition: 9th edISBN:- 9789355324870
Item type | Home library | Collection | Call number | Status | Date due | Barcode | |
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OPJGU Sonepat- Campus Main Library | General Books | 658.8 BO-S (Browse shelf(Opens below)) | Available | 152772 | |||
OPJGU Sonepat- Campus Main Library | General Books | 658.8 BO-S (Browse shelf(Opens below)) | Available | 152773 |
Browsing OPJGU Sonepat- Campus shelves, Collection: General Books Close shelf browser (Hides shelf browser)
658.8 BL-K Key concepts in marketing | 658.8 BO-M Modern marketing principles and practice | 658.8 BO-S Service management : operations, strategy, information technology / | 658.8 BO-S Service management : operations, strategy, information technology / | 658.8 BR-C Contemporary strategic marketing | 658.8 CA- Case studies in marketing management | 658.8 CA-M Managing marketing an applied approach |
"Learning about the growing field of service operations management requires a textbook that embraces all service industries and addresses the most recent trends. The ninth edition of this text continues to acknowledge and emphasize the essential nature of service management. It maintains the engaging literary style of the prior editions and makes extensive use of examples. Emphasis is focused on the necessity for constant improvement in quality and productivity to effectively compete in a global environment. This book is divided into four parts based on the authors’ research and consulting experiences. Each chapter includes a preview, closing summary, key terms and definitions, service benchmark, topics for discussion, an interactive exercise, solved problems and exercises, and cases."--
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