Applied semiotic tools for the Indian cultural context / Seema Khanwalkar.

"This book demonstrates the efficacy of the Semiotics as a theory and method when applied to a wide range of subject matter and establishes its value in the world of academia. The chapters are divided into four parts under relevant themes – Performative Cultures; Notions of Space and Geography; Digital Futures and Discourses of Identity, Modernity and Nationalism. This book has been authored by Seema Khanwalkar, Adj. Prof. Faculty of Design (FD). She teaches semiotics, anthropology, and semantics, and expands her interests in understanding the impact of digital cultures. She is also a visiting faculty at the Indian Institute of Management Ahmedabad (IIMA) where for the past eight years she has consistently imparted the values of semiotics in understanding brand communications."--