The Production of Consumer Society Cultural-Economic Principles of Distinction

By:

Mohr, Ernst [auth]

Material type: Text

TextLanguage: English Series: Publication details: Bielefeld transcript Verlag 2021Description: 1 electronic resource (340 p.)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9783837657036
9783839457030
9783839457030

Subject(s):

Online resources:

Summary: With a novel quality theory of consumption which treats opulence and self-restraint in consumption styles symmetrically, Ernst Mohr shows how social distance and proximity are communicated by consumption and produced by communication. He positions fringe styles with those of the mainstream in an overall stylistic system of society and analyses their encounters. Rigorously derived, the approach casts fresh light on the cultural and social evolution as well as the business models of the consumer industry. It provides a coherent interdisciplinary access to the aesthetic turn of society that has so far been treated with contradictory paradigms.

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With a novel quality theory of consumption which treats opulence and self-restraint in consumption styles symmetrically, Ernst Mohr shows how social distance and proximity are communicated by consumption and produced by communication. He positions fringe styles with those of the mainstream in an overall stylistic system of society and analyses their encounters. Rigorously derived, the approach casts fresh light on the cultural and social evolution as well as the business models of the consumer industry. It provides a coherent interdisciplinary access to the aesthetic turn of society that has so far been treated with contradictory paradigms.