American business history : A Very Short Introduction / Walter A. Friedman.
Language: English Publication details: Oxford: Oxford University Press, 2020.ISBN:- 9780190622473
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OPJGU Sonepat- Campus | General Books | Main Library | 338.0973 FR-A (Browse shelf(Opens below)) | Available | 159480 |
This volume explores the variety of business enterprise in the United States and analyzes its presence in the country's economy, its evolution over time, and its meaning in society. It introduces readers to formative business leaders (including Elbert Gary, Harlow Curtice, and Mary Kay Ash), leading firms (Mellon Bank, National Cash Register, Xerox), and fiction about business people (The Octopus, Babbitt, The Man in the Grey Flannel Suit). It also discusses Alfred Chandler, Joseph Schumpeter, Mira Wilkins, and others who made significant contributions to understanding of America's business history. This VSI pursues its three central themes - the evolution, scale, and culture of American business - in a chronological framework stretching from the American Revolution to today.
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