Business environment : text and cases / Francis Cherunilam.

"The modern business is placed in a very complex and intricate environment. The constraints and opportunities provided by the nature of the economy and economic system and the economic system, political and legal framework, social systems, geographical and ecological conditions, demographic factors, etc. have profound impact on the business. The type of product to be manufactured and marketed, the marketing strategies to be employed, the way the business should be organized, the technology to be adopted etc. are all influenced by the environmental factors. For formulating appropriate business strategies, one should, therefore, have proper understanding of the business environment. This book is a humble attempt to sketch the various important aspects of the business environment interface. A major part of the work is devoted to deal with the socio-economic and political and legal environment of the business in India."--