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Rhetoric of soft power public diplomacy in global contexts

By: Material type: TextTextSeries: Lexington studies in political communicationPublication details: Lanham Lexington 2012Description: vii,300p. 24 cmISBN:
  • 9780739142592
Subject(s): DDC classification:
  • 327.2 22 HA-R
LOC classification:
  • JZ1305 .H39 2012
Contents:
Introduction -- Evaluating soft power: toward a comparative framework -- Japan: culture, pop culture, and the national brand -- Venezuela: Telesur and the artillery of ideas -- China: cultivating a global soft power -- United States of America: public diplomacy 2.0 and 21st century statecraft -- Conclusion.
Item type: Print
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Item type Home library Collection Call number Status Date due Barcode
Print Print OPJGU Sonepat- Campus Main Library General Books 327.2 HA-R (Browse shelf(Opens below)) Available 127702

Includes bibliographical references and index.

Introduction -- Evaluating soft power: toward a comparative framework -- Japan: culture, pop culture, and the national brand -- Venezuela: Telesur and the artillery of ideas -- China: cultivating a global soft power -- United States of America: public diplomacy 2.0 and 21st century statecraft -- Conclusion.

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