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Walmart key insights and practical lessons from the world's largest retailer

By: Material type: TextTextPublication details: London Kogan Page 2012Description: vii,230p. 24 cmISBN:
  • 9780749462734
Subject(s): DDC classification:
  • 658.879 22 RO-W
LOC classification:
  • HF5429.215.U6 R63 2012
Contents:
Is Walmart the best positioned retailer on the globe? -- The rise of consumerism -- House of (Walmart) brands -- Don't aggravate your customers -- It's an EDLP world -- Tough but fair negotiations -- Removing the margin takers -- Still leading in logistics -- The surest way to predict the future is to invent it -- Facing up to a multi-channel future -- Global domination -- Tomorrow's Walmart.
Item type: Print
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Includes bibliographical references and index.

Is Walmart the best positioned retailer on the globe? -- The rise of consumerism -- House of (Walmart) brands -- Don't aggravate your customers -- It's an EDLP world -- Tough but fair negotiations -- Removing the margin takers -- Still leading in logistics -- The surest way to predict the future is to invent it -- Facing up to a multi-channel future -- Global domination -- Tomorrow's Walmart.

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