A short course in international business culture : building international business through cultural awareness / Charles Mitchell.
Material type:
TextSeries: Short course in international trade seriesPublication details: Petaluma, CA : World Trade Press, ©2009.Edition: 3rd edDescription: 1 online resource (v, 185 pages) : illustrationsContent type: - text
- computer
- online resource
- 1607800721
- 9781607800729
- 9781607800002
- 1607800004
- Building international business through cultural awareness
- International business culture
- 302.3/5 22
- HD58.7 .M567 2009eb
| Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
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Electronic-Books
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OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Includes bibliographical references (pages 182-185).
Includes web resources.
Chapter 1: Understanding Cultural Differences -- Chapter 2: Basic Cultural Types -- Chapter 3: The Impact of Culture -- Chapter 4: The Globalization of Business -- Chapter 5: Customs Etiquette and Protocol -- Chapter 6: Communicating Across Cultures -- Chapter 7: Non-Verbal Communication -- Chapter 8: Written Communication -- Chapter 9: Cultural Landmines for Women -- Chapter 10: Gift Giving -- Chapter 11: Humor Across Cultures -- Chapter 12: Cross-Cultural Meetings -- Chapter 13: Cross-Cultural Negotiations -- Chapter 14: Corporate Culture -- Chapter 15: Corporate Ethics -- Chapter 16: The Cross-Cultural Team -- Chapter 17: Cross-Cultural Marketing -- Chapter 18: Cross-Cultural Consultants -- Chapter 19: Glossary -- Chapter 20: Resources -- Chapter 21: Books; Author Biography.
A Short Course in International Business Culture describes how to develop international cultural awareness and avoid cultural faux pas.
Print version record.
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