Branding TV : principles and practices / by Walter McDowell and Alan Batten.
Material type: TextPublication details: Amsterdam ; Boston : Elsevier/Focal Press, ©2005.Edition: [2nd ed.]Description: 1 online resource (x, 158 pages) : illustrationsContent type:- text
- computer
- online resource
- 0080460437
- 9780080460437
- 9780240807539
- 0240807537
- 1136034730
- 9781136034732
- 1136034749
- 9781136034749
- 1280630817
- 9781280630811
- 9786610630813
- 661063081X
- 384.55/1 22
- HE8700.8 .M25 2005eb
Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Electronic-Books | OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Previous edition: Washington, D.C.: National Association of Broadcasters. 1999.
Includes bibliographical references (page 143) and index.
Print version record.
Explains branding concepts, teaches how to measure brand equity, and suggests strategies to build brand equity.
CHAPTER 12: First, You Need A PlanCHAPTER 13: What to Brand: Setting Priorities; CHAPTER 14: Using On-Air Media for Branding; CHAPTER 15: Effective Use of Advertising Media; CHAPTER 16: Public Relations and Contests as Branding Tools; CHAPTER 17: The TV Station: WFXX; CHAPTER 18: Dealing with the Digital World; CHAPTER 19: Legal Issues Surrounding Branding: Branding and the Law; CHAPTER 20: The Future: Limitless Choice and the Future.
English.
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