Crowded airwaves campaign advertising in elections

Contributor(s):

Material type: Text

TextPublication details: Washington Brookings Institution Press 2000Description: vii,187p. ill. ; 24 cmISBN:

9780815784555

Subject(s):

DDC classification:

324.730973 22 CR-

LOC classification:

JK2281 .C76 2000

Contents:

1. Introduction / David A. Dulio, Candice J. Nelson, and James A. Thurber -- 2. Effectiveness of negative political advertising / Richard R. Lau and Lee Sigelman -- 3. Eliminate the negative? Categories of analysis for political advertisements / Kathleen Hall Jamieson, Paul Waldman, and Susan Sherr -- 4. How negative campaigning enhances knowledge of Senate elections / Kim Fridkin Kahn and Patrick J. Kenney -- 5. Agenda setting and campaign advertising in congressional elections / Paul S. Herrnson and Kelly D. Patterson -- 6. "Basic rule" voting: campaign impact on party- and approval-based voting / Shanto Iyengar and John R. Petrocik -- 7. How issue ads have reshaped American politics / Darrell M. West -- 8. Summary and conclusions / David A. Dulio, Candice J. Nelson, and James A. Thurber.

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus Main Library	Special Collection - Indiana University	324.730973 CR- (Browse shelf(Opens below))	Available		009559

Results of research funded by the Improving Campaign Conduct grant supported by the Pew Charitable Trusts.

Includes bibliographical references and index.

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