International Business Diplomacy : How can Multinational Corporations Deal with Global Challenges? / edited by Huub Ruël.

Includes bibliographical references and index.

Print version record.

Business diplomacy involves developing strategies for long-term, positive relationship building with governments, local communities, and interest groups, aiming to establish and sustain legitimacy and to mitigate the risks arising from all non-commercial or exogenous factors in the global business environment.

Introduction to the volume: International business diplomacy: a strategy for improving MNCs' performance A review of the concept and new insights from five European MNCs; Huub Ruël (Volume editor) & Lisa Suren Business Diplomacy in Implementing the Global 2030 Development Agenda: Core Competencies needed at the Corporate and Managerial Level; Lichia Yiu and Ramond Saner What companies and universities mean by business diplomacy; Guilherme Frequas Nobre Business Diplomacy in Emerging markets: Intersection of Roles between States and Multinationals; Doudou Sidibé́ & Raymond Saner Business diplomacy in a consulariate format: historical overview and challenges in a globalized world; Guilherme Frequas Nobre The Ethics and Business Diplomacy of MNE Tax Avoidance; Duane Windsor Legitimacy of State Ownership in Foreign Direct Investments by Emerging Economy Firms; Wiboon Kittilaksanawong Businesses, associations and a multi-actor diplomacy; Peter Noordhoek Business Diplomacy in Brazil: Early Lessons from an Emerging Economy; Joseph C. Marques Corporate diplomacy and institutional upheaval in host-countries: The 'Arab Spring' experience of two Canadian multinationals in Egypt; Ali Taleb, Catalin Ratiu, Rick Molz Selected global challenges in view of a commercial diplomat. Selected practical cases from the business, trade and commercial diplomacy; Roman Holý.

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