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Rethinking gender in popular culture in the 21st century : Marlboro men and California gurls / edited by Astrid M. Fellner, Marta Fernández-Morales and Martina Martausová.

Contributor(s): Material type: TextTextPublisher: Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2017Copyright date: ©2017Description: 1 online resource (viii, 247 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781527505285
  • 1527505286
Other title:
  • Rethinking gender in popular culture in the twenty-first century
Subject(s): Genre/Form: Additional physical formats: Print version:: Rethinking gender in popular culture in the 21st century.DDC classification:
  • 305.3 23
LOC classification:
  • HQ1075 .R48 2017eb
Online resources: Summary: This book explores popular culture representations of gender, offering a rich and accessible discussion of masculinities and femininities in 21st-century popular media. It brings together contributors from various European countries to investigate the workings of gender in contemporary pop culture products in a brave, original, and rigorous way. This volume is both an academic proposal and an exercise of commitment to a serious analysis of some of the media that influence us most in our everyday lives. Representation matters, and the position we take as viewers or consumers during reception ma.
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Electronic-Books Electronic-Books OPJGU Sonepat- Campus E-Books EBSCO Available

Includes bibliographical references.

Online resource; title from PDF title page (EBSCO, viewed November 9, 2017).

This book explores popular culture representations of gender, offering a rich and accessible discussion of masculinities and femininities in 21st-century popular media. It brings together contributors from various European countries to investigate the workings of gender in contemporary pop culture products in a brave, original, and rigorous way. This volume is both an academic proposal and an exercise of commitment to a serious analysis of some of the media that influence us most in our everyday lives. Representation matters, and the position we take as viewers or consumers during reception ma.

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