Advertising, sex, and post-socialism : women, media, and femininity in the Balkans / Elza Ibroscheva.

By:

Ibroscheva, Elza, 1974-

Material type: Text

TextPublisher: Lanham : Lexington Books, [2013]Description: 1 online resource (xxvi, 175 pages)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780739172674
0739172670
1498557163
9781498557160

Subject(s):

Genre/Form:

Additional physical formats: Print version:: Advertising, sex, and post-socialismDDC classification:

659.1082/09496 23

LOC classification:

HF5827.85

Online resources:

Click here to access online

Contents:

Introduction -- Sex? please, we are socialist. the ideology of femininity and sex during socialism -- Advertising and the socialist economy -- Liberating women : the role of media in defining femininity in the post-socialist transition -- Of vodka, watermelons and other sexy fruit : advertising and the objectification of women in bulgaria -- Sex and politics : consuming women's bodies -- Conclusion.

Summary: The book traces the evolution of gender ideologies in the Balkans, through emancipating women's roles during socialism and into the proliferation and normalization of hyper-sexualized images of women in advertising and other media in the post-socialist transition. Drawing on a media-centered cultural/critical approach to understanding the changing role of advertising in post-socialist societies and its influence on gender identities, the book offers a unique contribution to global media studies and the broader discipline of gender and communication.

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Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references (pages 161-170) and index.

Description based on print version record and CIP data provided by publisher; resource not viewed.

The book traces the evolution of gender ideologies in the Balkans, through emancipating women's roles during socialism and into the proliferation and normalization of hyper-sexualized images of women in advertising and other media in the post-socialist transition. Drawing on a media-centered cultural/critical approach to understanding the changing role of advertising in post-socialist societies and its influence on gender identities, the book offers a unique contribution to global media studies and the broader discipline of gender and communication.

English.

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