Moderating focus groups : a practical guide for group facilitation / by Thomas L. Greenbaum.
Material type: TextPublication details: Thousand Oaks : SAGE Publications, ©2000.Description: 1 online resource (263 pages)Content type:- text
- computer
- online resource
- 9781452251752
- 1452251754
- Focus groups
- Social sciences -- Research
- Focus Groups
- Entretiens focalisés
- Sciences sociales -- Recherche
- REFERENCE -- Research
- Focus groups
- Social sciences -- Research
- Interviewleitfaden
- Empirische Sozialforschung
- Gruppeninterview
- Moderation
- Interview
- Groepsinterviews
- Entretiens centrés
- Sciences sociales -- Recherche
- Entretien focalisé
- Focus group
- 001.4/33 23
- H61.28
- 70.03
- digitized 2010 HathiTrust Digital Library committed to preserve
Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Electronic-Books | OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Includes index.
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.
Print version record.
Introduction -- The focus group methodology -- Focus groups versus one-on-one (in-depth) interviews -- The role of the moderator -- The characteristics of a successful moderator -- Preparation for moderating -- Recruiting participants -- Pre- and post-group briefings -- The discussion guide -- External stimuli -- The moderator report -- Moderating fundamentals -- Advanced moderating techniques -- Unique moderating situations -- Moderating focus groups internationally -- Building a business moderating focus groups -- Pricing focus groups.
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Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. MiAaHDL
http://purl.oclc.org/DLF/benchrepro0212
digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL
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